The Delhi High Court has instructed several social media intermediaries to respond within three days to Bollywood star Salman Khan’s complaint regarding the unauthorized commercial use of his name, image, and likeness on digital platforms. Khan is seeking to protect his personality and publicity rights, claiming that various social media accounts and e-commerce sites are exploiting his identity for profit without consent.
During a recent hearing, Justice Manmeet Pritam Singh Arora emphasized the urgency of the matter, directing the intermediaries to treat Khan’s petition as a formal complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021. The court mandated that the platforms take the necessary actions within the specified timeframe. If any of the intermediaries have concerns about the web links provided by Khan, they are required to inform him, ensuring a transparent process.
The court has also signaled its intent to issue stay orders against any defendants found misusing Khan’s name, photographs, or other personal traits for commercial purposes. This case adds to a growing trend of petitions from public figures seeking to safeguard their publicity rights against unauthorized use online.
As the digital landscape expands, such legal challenges are becoming increasingly common, reflecting broader concerns about personal branding and rights in the age of social media. As more celebrities and influencers seek protection against misuse, this case could set important precedents in the realm of personality rights.
This ongoing issue highlights the delicate balance between commercial interests and individual rights in the digital sphere. The court’s swift intervention underlines the importance of safeguarding personal identities, particularly as social media continues to transform marketing and branding dynamics.
Salman Khan’s proactive approach signals his commitment to defending his brand and personal image. With the deadline imposed by the Delhi High Court, all eyes will be on the intermediaries to see how they respond to the actor’s claims. This case, set against the backdrop of rising celebrity petitions in similar contexts, may pave the way for stricter regulations and adherence to ethical standards across social media platforms.
As this legal battle unfolds, it will be crucial for social media companies to review their policies and practices regarding the use of personalities in advertising. The implications of this case extend beyond Khan himself, potentially impacting how all public figures protect their identities in the digital landscape.
Stay updated as more developments arise in this pivotal case concerning personality rights and commercial exploitation in the digital age.
Original Source: https://www.thehindu.com/news/cities/Delhi/hc-directs-online-platforms-to-act-on-salmans-plea/article70386159.ece
Category : Delhi
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Publish Date: 2025-12-12 01:48:00
