Actor Suniel Shetty has taken legal action by filing a petition in the Bombay High Court to protect his personality rights, claiming multiple social media platforms and websites are inappropriately using his photographs for business promotions without his consent. In an interim application, Shetty has requested the court to issue an order for the immediate removal of his images from these sites and to prevent any future unauthorized use.
During a brief hearing on Friday, Justice Arif Doctor listened to Shetty’s counsel, Birendra Saraf, who highlighted that fake images of Shetty along with his grandchild were circulating on various websites. The petition alleges that Shetty’s likeness is being exploited commercially without proper authorization, violating his rights as an individual. Saraf pointed out that a real estate agency’s website and a gambling platform are among those displaying the actor’s photos, despite no association with Shetty.
In his petition, Shetty asserts that he holds exclusive rights over his own personality and images, arguing that their unauthorized use is detrimental to his reputation. This move comes in light of recent developments where multiple celebrities have begun to protect their likenesses and intellectual properties from misuse, underscoring the importance of personality rights in the digital age.
The Bombay High Court has reserved its decision on Shetty’s plea after the initial hearing, leaving the actor and his legal team awaiting the court’s ruling on this significant issue. This case spotlights an ongoing concern in the entertainment industry, as public figures increasingly face challenges posed by social media and online content creators who leverage their images for profit without permission.
As discussions around personality rights gain traction, this legal action by Shetty could set a precedent for future cases involving celebrity rights and unauthorized use of images. The outcome may inspire other public figures to follow suit, reinforcing the necessity for stricter regulations that protect personal rights in the online sphere.
With the digital landscape continually evolving, the importance of securing individual rights against unauthorized exploitation cannot be overstated. Celebrities increasingly find themselves at risk of having their identities misrepresented, serving as a stark reminder of the need for robust legal frameworks that safeguard their personal and professional integrity.
As the case unfolds, it will be closely watched by both entertainment professionals and legal experts, eager to see how the court interprets personality rights in the context of modern digital challenges.
Original Source: https://www.thehindu.com/news/cities/mumbai/actor-suniel-shetty-moves-high-court-against-misuse-of-his-photos-on-social-media/article70147412.ece
Category : Mumbai
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Publish Date: 2025-10-10 14:18:00
