Media Insider: Can Simon Barnett Revive More FM’s Morning Show Ratings? TVNZ Faces Shocking Staff Exodus; 25 Captivating Media Predictions for 2025
Simon Barnett’s return to the breakfast radio scene is stirring excitement in New Zealand’s media landscape as he reclaims his 6am-9am slot on More FM. After departing in 2018, Barnett’s comeback is seen as a strategic move by MediaWorks to rejuvenate More FM’s dwindling audience, which has dropped significantly since his departure. Known for his natural charm in music radio, Barnett’s return could potentially shift audience dynamics amid a competitive backdrop dominated by Mike Hosking’s top-rated ZB breakfast show.
Barnett’s journey back is marked by personal and professional challenges, notably the tragic illness and loss of his wife, Jodi. Despite these hardships, Barnett remains focused on revitalizing the breakfast radio battleground. MediaWorks is banking on Barnett’s appeal to elevate More FM’s ratings and restore its prominence in the market, particularly in Christchurch where he previously enjoyed significant success.
The stakes are high as Barnett re-enters a field filled with new faces like Megan Papas on The Hits, Manaia Stewart on Radio Hauraki, and K’Lee at Flava—all aiming to capture audiences’ attention. The evolving radio scene reflects broader media shifts, with TVNZ and other major players facing restructuring and personnel changes amidst financial challenges.
Barnett’s return is part of MediaWorks’ broader strategy to counteract recent losses and tap into his enduring popularity. While some industry experts remain skeptical about the influence of individual talent on ratings, others highlight Barnett’s rare ability to connect with audiences, suggesting potential for a ratings resurgence. As MediaWorks faces an uncertain financial landscape and its rivals vye for dominance, Barnett’s comeback is a key subplot in the dynamic, ever-evolving narrative of New Zealand’s entertainment media industry.
Original Story https://www.nzherald.co.nz/business/media-insider/media-insider-breakfast-radio-wars-can-simon-barnett-lift-more-fms-sliding-ratings-tvnz-loses-high-profile-staff-25-media-hot-takes-for-2025/BHUPQJJIBRCA7FUIVCKDPADBOU/
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