The Arunachal SARAS Fair, organized by the Arunachal State Rural Livelihood Mission (ArSRLM), achieved remarkable success with total sales reaching Rs 1.3 crore, greatly benefiting hundreds of self-help group (SHG) members. Held from January 13 to 22, the fair showcased a diverse range of handcrafted and locally sourced products crafted by SHG members from Arunachal Pradesh and other Indian states. The event, inaugurated by Chief Minister Pema Khandu, drew participation from SHGs across various districts of Arunachal. They collaborated with artisans from Meghalaya, Mizoram, Manipur, Nagaland, Assam, and Jammu & Kashmir, transforming the fair into a vibrant celebration of India’s cultural and artistic heritage.
The overwhelming response from visitors highlighted the high-quality and unique nature of the products. Artisans from different states expressed their gratitude for the enthusiastic reception and strong demand for their creations, with many needing to restock multiple times to meet customer needs. The fair provided more than just a marketplace; it served as a crucial platform for rural artisans, offering direct access to customers, learning opportunities, and exposure to diverse markets.
Participation in the fair has significant implications for SHG members, providing not only financial upliftment but also skill enhancement and a boost in their confidence. Moreover, the event facilitated cross-cultural exchange, enabling SHG participants to learn from their peers and broaden their perspectives. As a hub for economic empowerment and cultural exchange, the fair underscored the importance of supporting rural artisans and highlighted the rich craftsmanship and diverse heritage of the region.
Original Source: https://assamtribune.com/north-east/saras-fair-in-arunachal-registers-rs-13-cr-boost-to-shgs-1565830
Category : North East
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Publish Date: 2025-01-24 18:25:00
