The artificial intelligence (AI) revolution is imminent and poised to reshape every facet of human life, according to Won-Joon Choi, the Chief Operating Officer of Samsung Electronics’ Mobile Experience Business. Speaking at a recent media roundtable following the launch of the Galaxy S26, Choi emphasized that this transformation will extend far beyond the changes brought by the internet and mobile technologies.
“AI is different in the sense that it will impact every area-medical, legal, you name it. Everything will change through AI,” Choi stated. He underscored the necessity for readiness across diverse sectors, not just technology. “We need to prepare not just IT companies but also legal, HR, medical, and every field,” he added.
Choi also highlighted the significant investments major tech firms are making toward AI research and development. Despite the challenges that may arise during this transformative phase, he stressed the importance of continued investment and resource allocation. “At a macro level, we still need to invest. Research is still in its early stages, in my opinion,” he remarked.
When asked if the aggressive marketing of AI features might create consumer apprehension, Choi noted that initial reactions to new technologies often include feelings of overwhelm. He believes that as AI features become integrated into everyday devices and applications, they will eventually be perceived as simply part of the user experience. “Over time, people will not perceive AI as special; it will just be something that can help,” Choi said.
Samsung is focusing on three crucial areas in its AI strategy, emphasizing the democratization of technology. The company aims to roll out AI capabilities to an impressive 800 million devices by the end of this year-an increase from 400 million in 2022. To facilitate this, Samsung has implemented a Hybrid AI model, blending on-device and cloud-based functionalities.
In an effort to enhance its device capabilities, Samsung has announced partnerships with AI providers like Perplexity and Gemini, signaling a commitment to integrating third-party solutions. “Our goal is to provide the best AI technologies and solutions to Galaxy users,” Choi stated.
Privacy remains a paramount concern in the era of AI, and Samsung is taking steps to ensure that sensitive information is stored on devices rather than in the cloud. “When you use Galaxy AI, we want you to have peace of mind,” Choi assured. He emphasized transparency across all platforms-hardware, software, and applications-to ensure that users understand how their data is utilized.
Looking ahead, Choi said Samsung aims to support more local languages and is actively pursuing partnerships to bolster its newly launched Agentic AI initiative. As the AI landscape evolves, Samsung remains committed to leading the charge in technology that respects user privacy while embracing groundbreaking advancements.
In summary, as the AI revolution unfolds, Samsung positions itself at the forefront of innovation, ready to navigate the challenges and opportunities this transformative technology presents in various sectors. With an eye on the future, the company is determined to set a standard for ethical AI usage while enhancing user experience across its devices.
Original Source: https://www.business-standard.com/world-news/samsung-s-choi-says-ai-revolution-is-unavoidable-urges-preparation-126031500578_1.html
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Publish Date: 2026-03-15 19:39:00
