Unlock Excitement: Amazon MX Player’s StreamNext Unveils 100 Thrilling New Shows for a Blockbuster 2025!
The inaugural edition of Amazon MX Player’s StreamNext event showcased a lineup of global marketing leaders, including Sir Martin Sorrell and Benedict Evans, as well as notable figures from the entertainment sector. The event focused on the dynamic shifts in content consumption in India, underscoring Amazon MX Player’s strategic role as a crucial partner for advertisers. Notable personalities such as Bobby Deol, Suniel Shetty, and Malaika Arora made appearances, contributing to the event’s prominence.
Amazon MX Player seized the opportunity to announce its ambitious slate of over 100 new shows set to premiere in 2025. Girish Prabhu, Head of Amazon Ads India, emphasized the platform’s vast reach, highlighting its capacity to deliver tailored advertising to over 250 million unique users in India. He elaborated on Amazon MX Player’s capability to measure advertising outcomes across the entire funnel, a distinctive advantage in the industry.
Karan Bedi, Head of Amazon MX Player, pointed out the app’s extensive download record, with over 1.4 billion downloads via Play Store, reinforcing its position as one of India’s largest entertainment hubs. The service, also accessible through Amazon.in, Prime Video, and Fire TV, offers a vast array of free content, including popular Originals, reality shows, and international series such as K-dramas and Turkish dramas.
Amogh Dusad, Head of Content, unveiled an exciting array of new shows, including 40 Hindi Originals and the return of favorites like “Aashram” and “Hunter.” Additionally, new series featuring innovative storylines, such as “Bhay” and “The Titan Story,” were announced. The platform also revealed a unique reality show, “Rise and Fall,” and announced plans to release a new MX Vdesi series dubbed in multiple Indian languages weekly.
The event also introduced groundbreaking ad formats that enhance viewer engagement. These formats, according to Aruna Daryanani, Director of Amazon MX Player, provide 6-7 times higher interaction rates than other industry offerings. With its unparalleled reach and audience insights, Amazon MX Player offers distinctive opportunities for brands to connect with diverse and engaged audiences in India.
Original Story https://www.bollywoodhungama.com/news/bollywood/amazon-mx-players-streamnext-unveils-100-new-shows-2025/
Category :
Tags:
