Revolutionary ‘Uber Shikara’ Launches in Dal Lake: Experience Asia’s First Water Transport with Joy and Excitement

Srinagar, December 2 (IANS): Launch of Asia’s First Water Transport Service ‘Uber Shikara’ in Kashmir’s Dal Lake

In a groundbreaking move, Uber has introduced Asia’s inaugural water transport service, "Uber Shikara", within the scenic Dal Lake of Jammu and Kashmir. This innovation seamlessly integrates modern technology with local tradition, offering tourists a streamlined booking experience through the Uber app.

The service was launched by Prabhjeet Singh, Uber India and South Asia President, who marked the occasion by booking the first ride. This initiative not only enhances tourism in this picturesque region but also supports local shikara operators. By partnering with seven shikara owners and planning to expand based on demand, Uber ensures all earnings are retained by the operators, as no fees are deducted by the company.

Ruchika Tomar, Uber’s Director of Communications, emphasizes that a shikara ride is a must-have experience for anyone visiting Srinagar, bringing together technological ease and Kashmir’s traditional allure. Each shikara ride can accommodate up to four passengers, operating for one-hour slots between 10 a.m. and 5 p.m., and can be pre-booked from 12 hours up to 15 days in advance.

Located at Nehru Park in the heart of Dal Lake, these shikaras will operate at government-regulated rates, maintaining fair pricing for tourists. Uber’s strategic move in Srinagar follows their successful venture in cab services within the city and aims to revolutionize how tourists experience this traditional boat ride.

Uber Shikara underscores the company’s commitment to cultural integration and tourism enhancement, marking its first water transport service in Asia after similar ventures in select European locations like Venice, Italy. Through this innovative approach, Uber is set to offer a unique and immersive travel experience, marrying convenience with regional charm in one of India’s most breathtaking destinations.

Original Source: https://www.morungexpress.com/asias-first-water-transport-service-uber-shikara-launched-on-dal-lake
Category : India
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Publish Date: 2024-12-02 23:07:00