Empowering Dreams: NEDFi’s Commitment to Start-ups and Traditional Crafts | Guwahati News

NEDFi’s Ambitious Growth Plans for Financial Year

Guwahati: The North Eastern Development Finance Corporation Ltd (NEDFi), aiming to uplift underserved regions with affordable credit and drive skill development, employment, and women’s empowerment, has set ambitious growth targets for the current financial year. During its 28th AGM, NEDFi outlined its plans to support traditional crafts and startups. Key strategies include bolstering risk management, cutting non-performing assets (NPAs), enhancing credit monitoring, and increasing outreach.

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Digital Campaign Management:

To enhance digital engagement, concerted efforts are underway to activate Facebook and Google campaigns selectively. Systems are in place to monitor visitor interactions and adapt campaigns based on user segments. Key elements include leveraging Facebook’s tracking capabilities and Google’s tag management for effective reach and impact measurement.

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Original Story https://timesofindia.indiatimes.com/city/guwahati/nedfi-focus-on-start-ups-traditional-crafts/articleshow/113752831.cms
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