Apple is gearing up to challenge Mark Zuckerberg’s Meta with its innovative developments in smart technology. According to a Bloomberg report, the tech giant is focused on creating a new chip that will serve as the brain for a range of its upcoming smart devices, including its anticipated smart glasses, advanced MacBooks, and AI servers. Significant progress has been made on the chip for the smart glasses, which is inspired by the energy-efficient components used in the Apple Watch. This new processor is designed to consume less power than those found in other products like the iPhone, iPad, and Mac.
In a bid to enhance power efficiency, Apple is reportedly modifying the chip by removing certain components and optimizing it to manage multiple cameras. The company aims to begin mass production of these processors by the end of 2027. If successful, the new smart glasses could hit the market in just two years, directly competing with the Ray-Ban smart glasses developed by Meta.
Apple has been reportedly planning its smart glasses for years, originally envisioning augmented reality features that would overlay media, notifications, and applications onto the user’s real-world view. However, realizing this vision may take additional time—potentially several years. To remain competitive, Apple is also exploring non-AR smart glasses, utilizing user studies conducted with its employees. These glasses would rely on cameras and AI to navigate the environment, effectively assisting users in their daily activities. As concerns about its AI capabilities arose during the rollout of iOS 18, Apple is taking measures to enhance its technology before launching these new smart glasses.
In addition to the smart glasses, Apple is reportedly working on integrating cameras into AirPods and smartwatches, transforming these devices into AI-driven products. The company is also developing a range of new Mac chips, further expanding its technological portfolio.
Original Source: https://www.india.com/business/tim-cooks-apple-wants-to-beat-mark-zuckerbergs-meta-at-its-own-game-this-is-how-tech-giant-plans-to-do-it-smart-glasses-macbooks-artificial-intelligence-iphone-mac-ray-ban-smart-glasses-airpods-7814687/
Category: Business,Mark Zuckerberg,Ray Ban smart glasses,smart glasses,Tim Cook
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Publish Date: 2025-05-12 00:23:00
