Assam’s Musical Legacy Evolves: Shankuraj Debut on Coke Studio with Heartwarming Assamese Track
In a move that marks Assam’s return to the globally renowned music platform, Coke Studio Bharat, Assamese singer Shankuraj Konwar makes his debut alongside Shalmali Kholgade with the second track of its third season, “Holo Lolo”. This iconic stage has been celebrating the confluence of diverse musical styles, and Konwar’s presence is a testament to the rich cultural heritage of the region.
“Holo Lolo” is a rhythmic dive into the world of a phandi (elephant trainer) from Assam’s Moran community, where the deep-rooted traditions paint a poignant saga of a phandi who roams the dense jungles and rolling hills for months, seeking pasture for his lifelong companion, his elephant. Konwar and Kholgade bring this timeless connection to life through a fusion of folk and contemporary sounds, infusing the track with evocative tunes and striking visuals.
The song’s narrative echoes solitude, longing, and nature’s calling, as the phandi pours his heart into songs, sharing whispers of love for someone who once waited in the valley. By weaving together folklore passed down through generations with a modern landscape, the track bridges the past and present, resonating with today’s audience while preserving the soul of an enduring legacy. According to Konwar, “Regional music is now at the forefront, and Coke Studio Bharat is making it happen by embracing India’s rich traditions. It’s a tribute to Assam’s history, and I’m grateful to be part of a platform that gives regional artists a national stage, carrying our roots and music across the country.”
Kholgade added, “Folk music has a timeless soul, and Holo Lolo beautifully blends Assamese heritage with a contemporary sound. Coke Studio Bharat is creating a space where folk music not only thrives but also resonates with a wider audience, giving traditional sounds a fresh identity while delivering what listeners seek today.” Shantanu Gangane, IMX Lead, Coca-Cola India, said, “Music has the power to make history sing, and that’s exactly what Coke Studio Bharat is doing. Season 3 is about more than just songs – it’s about reintroducing India to its own stories. Holo Lolo carries the depth of Assam’s heritage and gives it a new voice, proving that tradition isn’t meant to be remembered – it’s meant to be relived.”
As the third season of Coke Studio Bharat unfolds, the platform is pushing the boundaries of musical storytelling, blending powerful visuals with rich narratives to create an immersive experience. With a deep-rooted focus on India’s cultural soundscape, this season captures the emotions of life. As the season unfolds, stay tuned for more stories, more voices, and more music that evolves, inspires, and connects audiences across the country.
Original Source: https://www.indiatodayne.in/entertainment/story/a-tribute-to-assams-history-and-im-grateful-how-shankuraj-blends-assamese-folk-with-modern-beats-in-holo-lolo-1189616-2025-03-28?utm_source=rssfeed
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Publish Date: 2025-03-28 22:46:00
