Unforgettable Laughter: Swiggy Instamart’s Tinday Campaign Triggers Hilarious Reactions in Mumbai Ahead of Maharashtra Polls 2024!
In a bid to boost voter participation in Mumbai, known for its historically low voter turnout, Swiggy Instamart has initiated a unique campaign during the Maharashtra Assembly Election 2024. The campaign, humorously dubbed the ‘Tinday Campaign’, aims to motivate residents to vote on the election day, Wednesday, November 20. As part of this initiative, Swiggy Instamart is delivering free tinde, or Indian squash, to its users, sparking a wave of amusement on social media.
One user shared her surprise on the platform X, stating, “Instamart randomly gave free tinday with my delivery today and a rather fun message also.” The cleverly crafted message—“Didn’t choose tinday but stuck with tinday?”—is seen as an attempt to draw a humorous parallel with the political scenario, with many social media users noting the rhyme between ‘tinday’ and ‘Shinde’.
The initiative, although met with laughter and some criticism, is Swiggy Instamart’s second such campaign, following a similar effort during the Lok Sabha elections in May. Social media reactions ranged from calling tinde the vegetable with the ‘worst PR’ to praising Swiggy Instamart for a playful and bold marketing effort.
In parallel, the Mumbai City Collector Sanjay Yadav urged citizens of Maharashtra to fulfill their civic duty by voting. As of 9 a.m. on election day, Maharashtra recorded a voter turnout of 6.61%. Specifically, Mumbai city and its suburban counterparts registered turnouts of 6.25% and 7.88% respectively, with varying percentages across other regions.
The combination of official encouragement and quirky campaigns like Swiggy Instamart’s highlights the multifaceted approach towards increasing voter engagement in Maharashtra’s single-phase assembly elections.
Original Story https://www.livemint.com/news/trends/maharashtra-polls-2024-swiggy-instamarts-tinday-campaign-in-mumbai-sparks-hilarious-reactions-rhymes-with-shinde-11732078869282.html
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