This holiday season, a notable shift in gift preferences is emerging, particularly among Gen Zs and millennials. A survey by Amex Trendex reveals that three out of four in this demographic favor experiences or trips over tangible gifts. This trend is influencing gift-givers, with half planning to purchase travel experiences, according to Accenture’s latest holiday shopping survey. However, complexities in booking travel, like scheduling exact dates, persist as major concerns. Accenture warns that these challenges may lead to lost revenue.
To navigate these issues, some advise presenting the concept of a trip instead of booking specifics immediately, maintaining flexibility for the recipient. Examples include creating a faux plane ticket to announce a future trip or subtly extracting available dates from the recipient to avoid scheduling conflicts.
For simpler options, travel gift vouchers from airlines, hotels, and cruise lines are increasingly popular, offering flexibility without the immediate need to confirm dates. Major brands such as American Airlines, Delta, Marriott, and Hilton offer versatile gift cards, with some enabling personalized messages and free shipping.
As an alternative to a full trip, consider gifting a travel “experience.” This could be anything from luxury hotel spa treatments to unique adventures like night snorkeling in the Maldives or macaron-making classes in Paris. These experiences can enhance a recipient’s trip or provide a taste of travel closer to home.
Gift cards from platforms like GetYourGuide offer thousands of worldwide experiences without restrictions, letting the recipient choose what’s most appealing to them. When choosing these options, buyers should be wary of expiration dates and regional availability. As the trend toward experiential gifts grows, the holiday gift-giving landscape is evolving to prioritize memorable experiences over material possessions.
Original Story https://www.cnbc.com/2024/11/14/the-top-gift-to-give-this-season-travel-if-you-can-figure-out-how.html
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