Unleashing Success: Cracker Sellers Ignite Explosive Sales with Revolutionary Packaging Strategies | Guwahati News
In Guwahati, the use of packaging featuring popular cultural figures in retail and wholesale cracker sales has proven effective in attracting customers. Capitalizing on recent local events, sellers have introduced fireworks named after individuals involved in a major trading scandal, such as Sumi Bora, Dipankar Barman, and Bishal Phukan. These fireworks, priced between Rs 350 and Rs 3,000, have witnessed rapid sales.
City markets are vibrant with diverse firework varieties. Debasish Debnath, a shop owner in Ulubari, offers products like flower pots at Rs 200 per set, 3000-count bomb boxes for Rs 150, and various other items at competitive prices. Attractive packaging featuring wrestlers, movie stars, and cartoon characters targets younger customers, enhancing sales.
Innovative designs, including car- and tank-shaped crackers, are selling well at Fancy Bazar, though their prices are 40-50% lower in wholesale markets. On a busy Wednesday, shopkeepers noted that jug mugs, shot firecrackers, and poppers, also known as ‘naharu bombs,’ were among the top sellers. These items are popular among children due to their ease of use.
Despite increased prices, residents like Jugal Khater of Athgaon are spending significantly on crackers, with some purchasing up to Rs 10,000 worth of fireworks to celebrate festivals grandly.
In related news, Pune’s Airport police have filed cases against vendors selling firecrackers without permits, citing safety concerns. Officials are taking action to curb illegal sales and ensure compliance with regulations.
Experts are advising against using both regular and green crackers, as the latter still pose respiratory and cardiac risks despite being marketed as environmentally friendly. In Kolkata, the Novelty Store promotes environmental awareness by distributing free chrysanthemum saplings to combat pollution, encouraging customers to adopt greener practices.
Original Story https://timesofindia.indiatimes.com/city/guwahati/explosive-sales-surge-as-cracker-sellers-use-innovative-packaging-strategies/articleshow/114795423.cms
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Publish Date: 2024-10-31 04:30:00
