PETA India has urged the Union government to impose a nationwide ban on meat advertisements across billboards, television, online platforms and other media from October 2, saying the move would uphold Mahatma Gandhi’s commitment to ahimsa, or non-violence. The animal rights organisation made the appeal in a letter to Information and Broadcasting Minister Ashwini Vaishnaw, citing animal welfare, public health and environmental concerns.
“PETA India is requesting that Gandhiji’s legacy of non-violence be honoured by ending meat advertising in the country and encouraging the compassionate, healthy and sustainable meat-free food traditions India has long shared with the world,” said Dr Kiran Ahuja, PETA India’s senior manager for vegan and corporate projects.
The organisation cited advertising restrictions introduced in several European cities, including Amsterdam, Haarlem, Utrecht and Nijmegen, which it said were adopted partly because of environmental concerns. It also noted that a traditional, international meat-free spread was served when Prime Minister Narendra Modi hosted world leaders at the BRICS summit.
PETA India also referred to investigations into slaughter and transportation practices. It alleged that some chickens are slaughtered while conscious, cattle and buffaloes are transported in overcrowded vehicles, and goats, sheep and pigs are subjected to cruel handling.
The organisation raised additional concerns about diet-related diseases, antimicrobial resistance and the pandemic potential of the H5N1 bird flu, arguing that intensive animal farming and poultry markets can help infectious diseases spread. Citing estimates that about 73% of antimicrobials worldwide are used in animals raised for food, PETA India said projections have warned that antimicrobial resistance could cause around two million deaths in India by 2050.
Original Source: https://assamtribune.com/national/peta-india-urges-centre-to-ban-meat-ads-from-oct-2-to-honour-gandhis-ahimsa-1618726
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Publish Date: 2026-09-28 17:43:00
