As the teams warmed up for the match, the evening’s events were temporarily paused for a vibrant light and music show that celebrated Tamizh pride, showcasing the ruling party DMK’s efforts. Just minutes before India’s match against Chile, a group of children gathered in the East Stand of the Mayor Radhakrishnan Hockey Stadium, chanting “Sreejesh, Sreejesh!” Former Indian goalkeeper PR Sreejesh, a beloved figure in Tamil Nadu after years of domestic play, was the most recognizable face for fans. The Indian junior hockey team, coached by Sreejesh, was poised to take center stage in a city renowned for its sports enthusiasm.
Chennai is bustling with preparations for the 2025 Junior Men’s Hockey World Cup, adorned with banners throughout the metropolitan area. From the international airport to major railway stations, hoardings prominently featuring the mascot Kangeyan are abundant. Chief Minister MK Stalin and his son, Deputy Chief Minister Udhayanidhi Stalin, are visibly represented across the city; this is particularly important as the state approaches an election, making every ounce of publicity significant.
The venue itself has undergone significant enhancements since hosting the Asian Champions Trophy over two years ago. Previously, the open-air East and South galleries lacked comfortable seating, offering only concrete benches that absorbed the sweltering summer heat. Now, both stands feature comfortable seating and roofing. “Given the limited time before the Asian Champions Trophy, there was little we could do. This time, we prioritized spectator comfort, especially for a World Cup. Deputy CM Udhayanidhi insisted on covering the stands and installing chairs. Our engineering team has provided tensile roofing and proper seating,” said J Meghanatha Reddy, CEO of the Sports Development Authority of Tamil Nadu.
The Asian Champions Trophy marked Chennai’s return to hosting international hockey after a 16-year hiatus, and the enthusiasm during that tournament surprised many, with packed crowds for nearly every match. Reddy remarked, “Chennai has a rich sporting culture across various disciplines. Hosting this World Cup is a fantastic opportunity. We observed what Odisha accomplished, and Hockey India suggested we pursue a similar path.”
Organizers have embraced aggressive marketing strategies. “Beyond the IPL, attracting attention to other events can be challenging in a cosmopolitan city. We’re focused on maximizing visibility across all available platforms, utilizing continuous FM radio campaigns and TV commercials. The metro line even features a whole train wrapped in tournament branding.” It’s clear: Chennai knows how to put on a grand show.
Original Source: https://indianexpress.com/article/sports/hockey/junior-world-cup-hockey-hoarding-hyping-sreejesh-chennai-10391948/
Category: Hockey,Sports
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Publish Date: 2025-11-28 22:24:00
