England fast bowler Tymal Mills has been barred by the England and Wales Cricket Board (ECB) from displaying his OnlyFans account logo on his bat during The Hundred cricket tournament set for August 2025. Mills, a veteran of 16 T20 internationals and a member of England’s 2022 World Cup-winning squad, joined OnlyFans to share insights about his life as a professional cricketer. The 33-year-old has refrained from showcasing the logo in his two matches during The Hundred this season, as the ECB ruled that OnlyFans does not align with the family-friendly ethos of the tournament.
In announcing his membership, Mills expressed that the platform was a means to share his passion in a new format. He stated that his channel offers subscribers a closer and more personal look into his cricketing journey. Notably, Mills holds the record for the most wickets taken by a male player in The Hundred, and he insists that the content he shares on OnlyFans is entirely safe. His contributions have been impactful in the current tournament, where he recorded figures of 3-22 and played a crucial role in securing a one-wicket victory for his team, the Southern Brave, against the Manchester Originals.
OnlyFans serves as an online platform where content creators share photos, videos, and live streams. Subscribers pay via monthly subscriptions, tips, or one-time payments, with creators retaining about 80% of the earnings after the site’s cut. While the platform is often associated with adult content, it also supports various creators across different genres.
This development echoes a previous incident in May 2025, when British canoeist Kurts Adams Rozentals was suspended by Paddle UK due to concerns over his social media presence, effectively forcing him to choose between his Olympic dreams and his OnlyFans account. Mills reportedly comprehends the ECB’s rationale for restricting the logo display, emphasizing the growing crossover between professional sports, personal branding, and content creation. The board’s decision underlines its commitment to preserving The Hundred’s family-friendly image while professional athletes increasingly look to explore diverse avenues for personal branding and audience engagement.
As The Hundred strives to attract new viewers, particularly families and young fans, it faces the challenge of balancing traditional values with the evolving landscape of sports and digital content engagement.
Original Source: https://timesofindia.indiatimes.com/sports/cricket/news/england-cricketer-blocked-from-promoting-onlyfans-in-the-hundred/articleshow/123269083.cms
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Publish Date: 2025-08-13 06:37:00
