In 2022, travelers splurged on iconic destinations like Bali, Rome, and Paris. However, a shift in travel trends shows a preference for less congested, off-the-beaten-path locales. Expounding on this trend, Expedia’s “Unpack ’25” report and Booking.com’s “2025 Travel Predictions” highlight that a significant 63% of travelers now seek quieter, less familiar spots. Locations like Reims, France, and Fukuoka, Japan, have seen increased interest. James Marshall from Expedia notes a growing drive for such destinations, fueled partially by social media influencers and travelers craving unique experiences.
These emerging travel spots tend to be not only more affordable but also offer more tranquil environments, responding to the rising costs of travel and the demand for authentic experiences. United Airlines is expanding routes to lesser-known global destinations, aligning with this momentum.
The move away from well-trodden paths also reflects a broader JOMO (joy of missing out) mindset, characterized by a desire to reconnect, de-stress, and enjoy leisure time without the crowds. A notable 62% of travelers believe that “JOMO travel” fosters relaxation, according to Expedia. Interest is growing in vacation rentals that cater to extended stays with amenities like pools and gardens.
While travelers previously focused on achieving the “greatest of all trips” or “GOAT” experiences, the current trend supports more meaningful, relaxed journeys. Booking.com’s report echoes this desire for authenticity, with 67% of respondents keen on visiting lesser-known destinations. Ultimately, this shift marks a pivot towards more personalized travel experiences, highlighting destinations known for their serenity rather than their notoriety.
Original Story https://www.cnbc.com/2024/10/20/travel-trend-in-2025-places-that-are-lesser-known-and-less-crowded.html
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