Dyson has launched its first electric toothbrush, the CameraJet, a $499 (£419.99) AI-assisted device that pairs a tiny built-in camera with a precision mouthrinse jet to detect and clean interdental gaps while you brush. Unveiled on September 1, 2026, the CameraJet uses Dyson’s Gap Optical Targeting system to analyse live images from the brush head and trigger short, targeted bursts of mouthrinse into spaces between teeth, while a companion MyDyson app can livestream the view inside your mouth. (prnewswire.com)
The CameraJet combines oscillating brushing with an integrated liquid-flossing mechanism and on-board vision. Dyson says the camera captures multiple frames per second to identify gaps in real time and actuate a conical jet from a 12.5ml “anti-gravity” reservoir beneath the brush head; the device also stores mouthrinse and is supplied with Dyson’s own non-foaming toothpaste and rinse formulated to keep the camera’s view clear. Dyson claims the system resulted from six years of development and that external testing showed substantial plaque removal improvements in hard-to-reach areas. (prnewswire.com)
Practical use requires some behaviour changes: because the camera needs a clear view, users must use low-foaming toothpaste (SLS-free) and learn a new brushing technique-Dyson’s app offers guided sessions and live feedback. Early reviews and hands-on reports note the brush is thicker than typical electric models because of the built-in tank and mechanics, and that the jet can spray unexpectedly if you smile or move the head quickly; users can disable auto-jetting and trigger bursts manually. (forbes.com)
The CameraJet’s launch is also a signal about where oral care is headed: luxury and beauty outlets frame Dyson’s move as part of a broader “beauty era” for oral products, where design, bespoke formulas and high-end hardware are repositioning toothcare as an aspirational category. Dyson will sell the CameraJet through its own channels and major retailers, positioning the device as a premium, integrated alternative to separate brushing and flossing routines. Whether consumers will adopt a $499 toothbrush to simplify flossing remains to be seen, but Dyson’s entry is likely to accelerate innovation and marketing at the high end of the oral-care market. (vogue.com)
Original Source: https://www.bloomberg.com/news/articles/2026-09-01/dyson-announces-499-camerajet-smart-toothbrush-with-ai-built-in-camera
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Publish Date: 2026-09-01 15:00:00
