Unlocking Tomorrow: Samsung Reveals Game-Changing Insights on Trust, Security & Privacy in AI at CES 2026
Samsung Electronics recently gathered experts in technology, research, and ethics for a panel discussion titled “In Tech We Trust? Rethinking Security & Privacy in the AI Age” during its Tech Forum series at CES 2026, held at The Wynn in Las Vegas. As artificial intelligence (AI) is increasingly integrated into our daily lives, the topic of trust has emerged as a pivotal issue influencing how consumers engage with this transformative technology.
During the session, leading voices in the industry-including Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory; and Shin Baik, Group Head at Samsung’s AI Platform Centre-stressed that trust must be earned through consistent and transparent practices rather than mere promises. They emphasized the significance of creating AI systems that are predictable, transparent, and easy for users to manage. “When it comes to AI, users are looking for transparency and control,” Miller stated, highlighting the need for users to understand data security and the operational context of AI models, whether running locally or in the cloud. This clarity is essential for building user confidence, as is the responsibility of providers to foster experiences centered on security, clarity, and accountability.
Samsung showcased its commitment to a trust-by-design philosophy, emphasizing that on-device AI can help keep personal data local while employing cloud-based services only when necessary for speed or efficiency. This dual approach provides users with flexibility without sacrificing their privacy.
The conversation also focused on the need for evolving security measures as AI technology integrates across various devices-phones, TVs, and home appliances. Samsung underscored its Knox security platform, which safeguards billions of devices and incorporates Knox Matrix, a cross-device framework that enables mutual authentication and protection among devices. “Trust in AI starts with security that’s proven, not promised,” Baik remarked, explaining that for over a decade, Samsung Knox has created a robust security platform to protect sensitive information at every level. He argued that an effective security ecosystem must continuously safeguard all devices, fostering resilience and trust.
The panel participants also discussed how user trust can be enhanced through predictable AI behavior and clear signals of control, steering away from “black box” systems. Samsung’s collaborations with major industry players like Google and Microsoft aim to enhance shared security research and create interoperable solutions for better ecosystem-wide protection. Miller and Kass pointed out the existing challenges posed by misinformation but maintained that technological advancements could offer countermeasures to mitigate potential risks.
Webb brought a consumer perspective to the discussion, asserting that purchasing habits are influenced more by convenience than by trust alone. “People aren’t paying for trust,” she said. “They buy things because of convenience.” The panel concluded that as AI continues to become more integrated and invisible in everyday life, the technologies that will earn enduring trust will be those that prioritize security, transparency, and meaningful user choices from the outset.
This panel reflects a growing recognition of the importance of trust in AI, highlighting the need for industry leaders to proactively shape a secure and user-centered future for this technology.
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Original Source: https://news.samsung.com/za/samsung-explores-how-trust-security-privacy-shape-the-future-of-ai-at-ces-2026
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Publish Date: 2026-01-09 14:03:00
