Amulya Baruah, the visionary designer behind Assam Tourism’s iconic one-horned rhino logo and the emblem of the Assam State Transport Corporation (ASTC), has sadly passed away. His innovative designs have left an indelible mark on Assam and the wider creative world.
Baruah’s journey began in Digboi, where his artistic talents flourished. While still a student at the prestigious Sir JJ School of Art in Mumbai, he crafted the ASTC logo, showcasing a unique blend of regional pride and global design sensibilities. His reputation as one of India’s foremost graphic designers grew over the years, earning him recognition on international stages.
Having spent several decades in London, Baruah remained connected to his roots. He leaves behind his wife, Lily, a member of the Thai royal family, and their son, Jasper. His family described him as an innovative spirit whose passion for design and commitment to cultural representation will live on through his work.
Alumni of Cotton College, Baruah’s career spanned multiple high-profile design campaigns for renowned global brands. His distinctive artistic approach not only garnered accolades but also cemented his status as a trailblazer in the design community. His works are celebrated for their ability to capture the essence of Assam’s heritage while resonating on a universal level.
The loss of Amulya Baruah marks the end of an era in design, particularly for Assam, which continues to proudly showcase his timeless creations. His logos have become symbols of the state, contributing to its identity and tourism appeal. As Assam grapples with this significant loss, Baruah’s influence will undoubtedly inspire future generations of designers and creatives.
His passing is felt deeply across the design community and among those who knew and admired his work. A celebration of his life and contributions will remind us of the creativity and vision he brought to the industry. Through his logos and designs, Amulya Baruah’s legacy will endure, serving as a testament to the power of art in fostering cultural connectivity and pride.
Original Source: https://www.indiatodayne.in/assam/story/amulya-baruah-creator-of-assam-tourisms-iconic-rhino-logo-passes-away-1208542-2025-05-04?utm_source=rssfeed
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Publish Date: 2025-05-04 12:58:00
