Jayde Powell, a former corporate content creator for major brands like Delta Airlines, has unexpectedly thrived as a LinkedIn influencer. She began by sharing insights from her experiences in corporate America on LinkedIn, particularly as creators increasingly migrated from Twitter in late 2022. Her candid observations began gaining traction, eventually catching the interest of previous clients. Her pivotal moment came when Sprout Social offered $1,000 for a sponsored LinkedIn post. Realizing the potential, Powell started monetizing her posts, leveraging her skills from corporate content creation.
In 2023, Powell earned $27,000 through LinkedIn, complementing income streams from her social media strategy firm, The Em Dash Co., and other content, totaling $32,700 to date. While this hasn’t eclipsed her prior salary of $95,000 at wellness company Sunwink, it surpasses the median U.S. social media manager salary.
Powell emphasizes the appeal of influencer marketing, noting that people prefer authentic voices over brands. With a following of over 19,000 on LinkedIn, Powell injects personality into her content, making it relatable and genuine. This approach aligns with current trends, where consumers trust influencers more than direct brand messages.
After successfully promoting brands on her LinkedIn page, Powell now actively seeks partnerships. She dedicates 10 hours weekly to her LinkedIn endeavors, complementing the 25 hours she invests in her agency. While appreciating the flexibility of self-employment, Powell acknowledges the challenges of financial uncertainty. Her goal is to grow her LinkedIn following to 100,000 by 2025 and possibly transition to full-time LinkedIn influencing. Powell’s journey underscores the power of personal branding and strategic content in today’s digital landscape.
Original Story https://www.cnbc.com/2024/10/12/millennial-linkedin-side-hustle-helps-pay-her-mortgage.html
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