Experience Luxury: Titan’s SKINN Unveils Exquisite and Affordable Fragrance Line | Company News
Titan’s SKINN Launches Affordable Fragrance Line ’24Seven’ and Fastrack Perfumes
Manish Gupta, CEO of Titan Company’s Fragrances and Accessories Division, has unveiled SKINN’s latest affordable fragrance line, ‘24Seven,’ aiming to attract around 2.5 million customers by the end of FY25. The introduction of this line highlights Titan’s strategy to make premium fragrances accessible to a broader and younger demographic across India, emphasizing a blend of quality and affordability.
The ‘24Seven’ range includes variants such as Aqua, Woody, Floral, Caramel, and Amber, each priced at Rs 1,745 for a 100-millilitre bottle. Featuring Eau De Parfums with a fragrance oil concentration of about 15%, these products promise to make everyday moments magical. From the first week of October, these will be available on SKINN’s official website and other e-commerce platforms.
In a move to expand their product ranges, SKINN is also set to release a new collection of Fastrack perfumes. The men’s assortment will feature Night Out, Ease, and Rush, while the women’s range includes Girl Boss, Lush, and Wander, all priced at Rs 845.
Despite the competitive landscape, Gupta remains confident, stating, "We are not too worried about competition. We focus on our customers and continually offer them reasons to stay with us." SKINN is also exploring artificial intelligence and machine learning to enhance their offerings, though these initiatives are still in the exploratory phase.
In addition, SKINN plans to revive its kiosk service, targeting 10 active kiosks by mid-November in cities such as Chennai, Kolkata, Pune, Ahmedabad, and Mumbai. Currently, kiosks are operational in Kolkata and Dehradun.
With the Indian perfume and deodorant market valued at approximately Rs 10,000 crore, SKINN’s latest launches signify a robust push to capture a significant share in the organized perfume segment, valued at around Rs 2,500 crore.
Original Story https://www.business-standard.com/companies/news/titan-s-skinn-to-expand-fragrance-range-124092501099_1.html
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