A recent survey conducted by the Association of Medical and Pediatric Oncologists of Kerala (AMPOK) has revealed a concerning disconnect between cancer awareness and preventive practices in the state. Although more than 90% of those surveyed recognize smoking and alcohol consumption as significant cancer risk factors, a staggering 80% have never undergone any form of cancer screening. This is particularly striking given that 84% of respondents expressed concerns about their personal risk of developing cancer, highlighting the urgency of addressing this gap.
Dr. Aju Mathew, organizing chairman of AMPOK, emphasized the critical need for bridging these awareness gaps to tackle the rising cancer burden and enhance survival rates in Kerala. “The AMPOK survey offers crucial insights into the current state of cancer awareness in Kerala,” he stated. While the survey indicated high levels of general awareness, it also exposed alarming deficiencies regarding specific preventive measures, such as vaccination and genetic testing. Furthermore, Dr. Mathew pointed out the detrimental impact of celebrity endorsements on youth substance use, calling for responsible public health campaigns.
Despite the rising cancer burden in Kerala, the survey also highlighted positive societal attitudes towards the disease. Only 17% of participants viewed a cancer diagnosis as inevitably fatal, and a more encouraging 66% believed that cancer does not carry a stigma within their communities. Dr. Boban Thomas, organizing secretary of AMPOK, commented on advancements in cancer treatment that allow many cancers to be managed as chronic conditions, akin to diabetes or hypertension. He noted that early diagnosis can lead to cure rates as high as 99% in some cancer types.
Conducted between October and December 2024, the survey engaged 2,443 participants, with 2,361 residing in Kerala. The demographic breakdown revealed that 60% of respondents were aged between 31 and 65, and females accounted for 63% of the sample. Despite the overall high awareness regarding cancer, several misconceptions remain prevalent. For instance, 18% incorrectly associated mobile phone usage with cancer, while 25% mistakenly believed the use of safe pesticides posed a cancer risk.
The survey employed a mixed-methods approach, utilizing both online surveys and door-to-door print questionnaires to gather data. As Kerala continues to confront the challenge posed by cancer, the findings of the AMPOK survey serve as a wake-up call, underscoring the necessity for targeted outreach and education efforts. The significant awareness gaps regarding screening and preventive measures must be addressed to ultimately improve health outcomes and reduce the impact of this serious disease on the population.
This survey offers a crucial opportunity for public health officials, educators, and advocacy organizations to recalibrate their strategies and engage the community more effectively. Expanding awareness about preventative measures and dispelling harmful myths may nurture a culture of proactive health management and encourage more individuals to seek regular screening, ultimately contributing to better cancer survival rates in Kerala.
This article reflects the emerging landscape of cancer awareness in Kerala, highlighting the need for urgent intervention and greater education on preventative care.
Original Source: https://www.newindianexpress.com/states/kerala/2025/Jun/27/despite-awareness-80-per-cent-skip-cancer-screening-in-kerala-finds-survey
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Publish Date: 2025-06-27 07:45:00
