Meghan Markle’s Daring Invictus Games Move Leaves Designer ‘Shaking and Screaming’ in Surprise
Meghan Markle sent shockwaves through the fashion world when she donned a bracelet from the small American jewelry brand, Valencia Key, during her recent visit to Vancouver for the 2025 Invictus Games. The Duchess of Sussex, at 43, was spotted wearing the brand’s ‘Joy’ bracelet, priced at £99 ($125), at a children’s story-time event on February 9. The endorsement had a staggering impact: sales for the bracelet skyrocketed by 11,000 percent, and the item sold out within just four hours of her appearance.
The brand’s online presence also experienced a remarkable boost, with their website’s traffic spiking by 93 percent in a single day and their Instagram account, @liavalenciakey, gaining 1,000 new followers over the course of a week.
Founder Lia Valencia Key recounted her disbelief and elation at this unexpected turn while speaking to Forbes. She revealed that she discovered the royal endorsement when her phone began buzzing incessantly on Super Bowl Sunday, describing her reaction as one of “shaking and screaming” with joy. Prior to this, Lia had been feeling disheartened about her business, expressing that her “light was flickering.” She explained, “You have purpose and you want to share this message and you want to get it in hearts to inspire, but then the world, the numbers and things may not show [it].”
Meghan’s appearance has not only invigorated the brand’s sales but has also reignited Lia’s passion and belief in her mission to inspire through her jewelry. The Duchess’s choice served as a timely reminder of the power and influence that high-profile endorsements can have on small businesses, offering them newfound visibility and opportunity. This heartwarming tale underscores the significant impact that a little sparkle from a royal can make in the world of fashion and entrepreneurship, turning a discouraged entrepreneur’s flickering light into a blazing beacon of success.
Original Story https://www.express.co.uk/news/royal/2016889/meghan-markle-invictus-games-jewellery-designer
Category :
Tags:
