Unlock Your Entrepreneurial Potential: Bengaluru Startup Founder’s Powerful Advice You Must Read Before Starting a Business!
Vardhman Jain, co-founder of the Bengaluru-based coffee brand Drickle, recently shared insights into the transformative journey of entrepreneurship. Originally launched as BONOMI in 2020, Drickle has become a notable player in the coffee market, operating seven compact outlets across the city, each ranging from 150 to 200 square feet in bustling micromarkets.
Jain describes entrepreneurship as “the most grueling thing” he has ever undertaken. In a candid Twitter post, he outlined the extensive challenges faced along the way, both mentally and financially. “You develop a thick skin for bullshit, let go of your ego, learn to accept rejection (and people tearing your product apart), and eventually become emotionally detached, treating it as what it is: a business,” he wrote. His advice to potential entrepreneurs is clear: “I wouldn’t advise anyone to start a business unless you have strong financial backing, aren’t overly attached to your product, and can let go of your biases.” He warns that the entrepreneurial journey can be long and lonely, urging aspiring founders to “think deeply before you sign up.”
Founded alongside Rahul Nijhawann, Drickle has raised nearly ₹6 crore in seed funding to date, primarily from various angel investors. The company secured an additional ₹5.3 crore in April 2025, with another ₹50 lakh investment through Ideabaaz. These funds are earmarked for expanding Drickle’s footprint in Bengaluru, enhancing its manufacturing capabilities, hiring leadership and operations teams, and investing in marketing and brand development.
Drickle follows a unique coffee-first model, featuring flavored coffees alongside offerings like matcha, boba, and Thai tea. The company also operates its own manufacturing facility, enabling better supply chain management and cost control.
Jain’s candid reflections have resonated widely on social media, drawing positive feedback from users who appreciate his honesty. One commenter noted, “This is honest. Building isn’t just execution-it’s identity work. The product evolves, but the founder gets rebuilt first.” Another user emphasized, “Still the grind of business beats the grind of a job, because it confers dignity. Chasing customers beats humiliating job-hunting rituals.”
Others joined in to commend Jain’s commitment, with one stating, “Five years of beans and tears. Respect, a true coffee business builder. Where are you guys located? I would love to try the coffee.” A user offered a practical tip, suggesting, “Just be attached to cash flow. That is what all businesses are. The rest is good for consultant presentations and philosophical stories.”
Echoing Jain’s sentiments, another commenter acknowledged the challenges of consumer business in India, remarking, “Building any business is like that in India; consumer business is even more challenging. It’s a lonely journey indeed.” One uplifting message concluded with, “Hope you find peace and success in the long run.”
Drickle’s growth and Jain’s reflective discourse on entrepreneurship encapsulate the essence of building a brand in today’s competitive landscape, revealing the personal growth and resilience required along the way.
Original Source: https://www.livemint.com/news/trends/dont-start-a-business-unless-bengaluru-startup-founder-s-advice-impresses-social-media-11772588312452.html
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Publish Date: 2026-03-04 07:17:00
